20 Michelin dealers per half-day over 4 days, featuring test drives and trials of the CrossClimate 2 and the Alpin 6.
Test drives of the range by the brand’s actors and guests, along with interview and photo sessions.
18 guests per half-day over 3 days, featuring test drives of the range and an introduction to buggy driving on ice.
Around fifteen journalists per day driving on the “Gazelles” tracks and presentation of the Amarok.
24 guests per half-day over 2 days, featuring test drives of the Giulia and Stelvio Q4, and passenger rides in the Giulia and Stelvio Quadrifoglio.
30 journalists, 6 brands, and 9 vehicles over 3 days for the Alpe d’Huez winter automotive press tests.
40 Bridgestone dealers per half-day over 9 days, featuring test drives and trials of the Blizzak LM005.
20 journalists, 4 brands and 4 pick-ups over 3 days for the off-road automotive press trials in Alpe d’Huez.